KULR Technology Group, Inc. (NYSE American: KULR), a California-based energy management company, announced on March 24th, 2025, that it has acquired an additional $5 million in Bitcoin. This purchase brings the company’s total holdings to 668.3 Bitcoin.

The latest purchase was made at a weighted average price of $88,824 per coin and is part of the company’s ongoing Bitcoin Treasury Strategy.

The company’s total Bitcoin acquisitions now amount to approximately $65 million, with an average purchase price of $97,305 per Bitcoin. 

KULR also reported a year-to-date “BTC Yield” of 181.1 percent—a proprietary metric that tracks the percentage change in Bitcoin holdings relative to fully diluted shares outstanding. 

While the company presents it as a performance indicator, it notes the metric is not a standard measure of financial health.

KULR adopted its Bitcoin Treasury Strategy in December 2024, authorizing the allocation of up to 90 percent of surplus cash into Bitcoin. 

The company uses Coinbase Prime for custody and also utilizes self-custodial wallets to manage its Bitcoin.

Bitcoin’s role in corporate treasury management remains a subject of debate. Supporters cite its potential as an inflation hedge and portfolio diversifier, while critics point to price volatility and risks to operational focus.

The long-term implications of the company’s strategy remain uncertain, but the latest purchase reinforces KULR’s position among a growing number of firms integrating Bitcoin into their balance sheets.

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