Strategy Inc. reported new Bitcoin purchases and equity sales in a Current Report on Form 8-K filed with the U.S. Securities and Exchange Commission on January 12th, 2026.

According to the filing, the company acquired 13,627 Bitcoin between January 5th and January 11th for approximately $1.247 billion, at an average purchase price of $91,519 per Bitcoin. 

The acquisitions were funded through Strategy’s at-the-market (ATM) offering program, which involved sales of both common and preferred equity.

During the period, Strategy sold 6,827,695 shares of its Class A common stock and 1,192,262 shares of its Variable Rate Series A Perpetual Stretch Preferred Stock (STRC). 

The company reported total net proceeds of approximately $1.25 billion after commissions, including about $1.13 billion from common stock sales and roughly $119 million from preferred stock issuance.

As of January 11th, Strategy reported aggregate Bitcoin holdings of 687,410 Bitcoin. 

The company disclosed a total acquisition cost of approximately $51.8 billion for those holdings, corresponding to an average purchase price of $75,353 per Bitcoin, inclusive of fees and expenses.

The company’s Bitcoin holdings have been referenced in recent discussions by MSCI concerning index eligibility criteria for companies with significant digital asset exposure. 

In late 2025, MSCI initiated a consultation process examining whether companies holding a majority of assets in digital assets should continue to be included in certain equity benchmarks, including the MSCI World and MSCI USA indexes.

In early January 2026, MSCI announced that it would not implement the proposed exclusions at that time, postponing any potential changes ahead of its February 2026 index review. 

MSCI also indicated that further evaluation of classification standards for companies with non-traditional asset profiles may continue.

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