Tether, the largest company in the digital asset sector, has announced a €10 million investment in Be Water, a media firm focused on audio, video, film, and live content. 

The agreement will give Tether a 30.4% equity stake in the company by the end of the month.

The investment aligns with Tether’s ongoing diversification strategy, which has included capital allocations to video-sharing platform Rumble, Juventus Football Club, and Blackrock Neurotech, a brain-computer interface company. 

According to public disclosures, Tether reported over $13 billion in profits in 2024 and holds more than $113 billion in U.S. Treasuries.

Be Water plans to use the funding to expand its digital infrastructure and explore technologies such as blockchain to distribute its content more widely.

“At Tether, we recognize the power of storytelling and the importance of independent media in shaping informed societies,” said CEO Paolo Ardoino. “Our investment in Be Water aligns with our vision to support technology-driven innovation across industries.”

Guido Maria Brera, Executive Chairman of Be Water, said the company aims to operate across podcasting, film, television, and live events. 

He noted that Tether’s involvement would help accelerate Be Water’s growth domestically and internationally.

As part of the agreement, Be Water’s ownership and board will be restructured. Brera will serve as Chairman, with Barbara Salabè appointed CEO. 

The board will also include Mario Calabresi, Claudia Lagorio (Tether’s COO), and Sabrina Giovannetti (Be Water’s CFO).

Be Water’s post-investment plans include expanding investigative journalism under Chora and Will, enhancing content production and distribution, and forming new global partnerships in media.

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