The Smarter Web Company bought 20 Bitcoin for £1,234,668, raising its total holdings to 2,850 Bitcoin, according to an October 23rd regulatory announcement.

The company paid an average of £61,733 per Bitcoin.

The London-listed firm made the purchase under "The 10 Year Plan," the Bitcoin treasury policy it introduced on April 28th, 2025.

The latest buy follows an 83-Bitcoin acquisition disclosed on October 15th, which had brought the company's holdings to 2,830 Bitcoin.

Across all of its activity, the company reported gross Bitcoin purchases of £241.98 million and gross sales of £8.75 million, for net purchases of £233.24 million.

Its net average purchase price now stands at £81,837 per Bitcoin, down from £81,979 a week earlier.

The company also reported a quarter-to-date BTC Yield of 2.41%, up from 1.98% in its October 15th update.

It defines BTC Yield as the percentage change in the ratio of its Bitcoin holdings to fully diluted shares outstanding, measured here from September 30th.

A graphic attached to the company's X post put its holdings at 768 satoshis per share, a satoshi being one hundred-millionth of a Bitcoin.

A day before the purchase announcement, the company reported £592,679 in gross proceeds from at-the-market sales since October 14th.

Those sales, in which shares are issued gradually into the open market, covered 1,076,000 ordinary shares and 25 MORE preferred shares.

The Smarter Web Company provides web design, development, and digital marketing services and holds Bitcoin as its primary treasury reserve asset.