Steak ’n Shake Reports $5 Million Increase in Bitcoin Reserves as Sales Rise

Steak ’n Shake increased its Bitcoin reserve by $5 million, bringing total holdings to roughly $15 million.

Deniz Saat

January 28, 2026 @ 11:00 AM PT

U.S.-based restaurant chain Steak ’n Shake reported adding approximately $5 million in Bitcoin to its Strategic Bitcoin Reserve (SBR), continuing a policy of allocating Bitcoin-denominated sales to treasury holdings.

The reported increase brings the company’s Bitcoin reserve to roughly $15 million, equivalent to about 167.7 Bitcoin based on prices at the time of publication.

The update follows a previously disclosed $10 million increase announced on January 18th.

The company has not disclosed the exact amount of Bitcoin it holds, nor specified whether the increase reflects Bitcoin price appreciation, customer payments made in Bitcoin, or additional treasury purchases.

In a post published Tuesday on X, Steak ’n Shake said its approach links operational changes with its Bitcoin strategy.

Steak n Shake's Burger-to-Bitcoin transformation continues.

Today we increased our Bitcoin exposure by $5,000,000 in notional value.

All Bitcoin sales go into our Strategic Bitcoin Reserve.

Our self-sustaining system — improving food quality that grows same-store sales that…
— Steak 'n Shake (@SteaknShake) January 27, 2026

The company stated that its focus on “improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology.”

Steak ’n Shake began accepting Bitcoin payments across its restaurant locations in May.

Additionally, Steak ’n Shake has announced plans to introduce Bitcoin-based bonuses for hourly employees at company-operated locations.

The company said eligible workers will earn a Bitcoin bonus of $0.21 per hour worked beginning March 1st, subject to a two-year vesting period.