On April 15th, 2025, Tether Investments, S.A. de C.V., a subsidiary of the Tether Group, increased its equity stake in Juventus Football Club S.p.A. to 10.12% of the club’s issued share capital. This shareholding represents approximately 6.18% of the club’s voting rights.

The latest acquisition builds on Tether’s previous position of 8.2% ownership and follows the company’s broader investment activity across various sectors. 

Juventus, founded in 1897 and based in Turin, is one of Italy’s most historically prominent football clubs, known for its domestic and international achievements.

According to a statement from the company, Tether views this increased investment as part of its broader engagement with institutions beyond the digital asset industry. 

Tether noted its ongoing investments in areas such as artificial intelligence, biotechnology, and digital media, and indicated a potential interest in contributing to Juventus’s commercial development.

“We are proud to become a significant shareholder of Juventus, a club with a history, brand, and fanbase that is second to none,” said Paolo Ardoino, CEO of Tether. 

“This investment is not just financial—it’s a commitment to innovation and long-term collaboration. We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience. We’re excited about the opportunities ahead.”

Tether also stated it would consider participating in future capital increases by the club, with the aim of maintaining its current equity position. 

The company added that it intends to engage with Juventus leadership and stakeholders on governance and long-term planning.

This development marks one of Tether’s highest-profile investments outside the digital assets space and expands its footprint into the professional sports sector.

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